Meet the FOunder:

Allie Rose founded TBOYaficionado, a branding and consultancy firm serving beauty, wellness, and lifestyle brands. Before launching her agency in 2013, she held merchandising roles in the fashion retail industry, working with renowned names such as J.Crew, Ralph Lauren, and Tory Burch.

In 2016, she partnered with beauty icon Bobbi Brown to launch the justBOBBI concept shop with Lord & Taylor—and again in 2020 for the debut of Jones Road Beauty.

Allie thrives on collaborating with like-minded brands, bringing a thoughtful approach to inclusion, strategic partnerships, creative development, experiential activations, and event production. Guided by a deep respect for storytelling, culture, and creative connection, Allie approaches every project with the belief that great brands don’t just sell—they inspire, resonate, and endure.

"Go after your dreams. You are worth it...oh, and ladies, it may require recess hair.” -Mara Brock Akil